Manuchar and Kanoo announce new joint venture in Saudi Arabia: Kanoo Manuchar

Al Khobar, February 7th, 2024Manuchar, a leading global distributor of chemicals with headquarters in Antwerp, Belgium and Kanoo, a diversified business conglomerate with a strong presence in the Middle East region, have established a new joint venture in Saudi Arabia under the name of Kanoo Manuchar.

The joint venture is part of Manuchar’s strategic plan to expand its chemical distribution business into new geographies and leverage its global sourcing and logistics capabilities. Kanoo Manuchar will benefit from the local market knowledge and network of Kanoo, which has been operating in the region for over 125 years.

Kanoo Manuchar will serve the growing demand for chemicals in Saudi Arabia, especially in the sectors of petrochemicals, mining and energy, human, animal and crop nutrition, home and fabric care, personal care, and pharma. The company will offer a wide range of products and services, including direct delivery to customers, warehousing, blending, repacking, and sourcing of chemicals from manufacturers worldwide.

Kanoo Manuchar has four local offices in Saudi Arabia, with a team of dedicated experts who are committed to providing exceptional service and delivering high-quality support to the chemical industry. The company's main office is located in Al Khobar, on King Salman bin Abdulaziz Road.

Kevin Wttrwulghe, Country Manager of Kanoo Manuchar: “We are very excited to launch this new joint venture with Kanoo, a trusted and respected partner in the region. We believe that Kanoo Manuchar will bring significant value to our customers and suppliers, by combining the best of both worlds: the local expertise of Kanoo and the global chemical sourcing and distribution skills of Manuchar. We look forward to serving the Saudi Arabian market with high-quality products and services, and contributing to the development of the chemical industry in the region.”

Philippe Huybrechs, CEO of Manuchar: “This joint venture is a strategic milestone for Manuchar, as it marks our entry into one of the most important and dynamic chemical markets in the world. We are delighted to partner with Kanoo, a leading and reputable business group in the Middle East region, and to leverage their extensive network and experience. We are confident that Kanoo Manuchar will create a strong and sustainable platform for our chemical distribution activities in Saudi Arabia, and will enable us to grow our business and serve our customers and suppliers better.”

Ali Abdulla Kanoo, Deputy Chairman, Yusuf Bin Ahmed Kanoo.KSA "Kanoo is excited and honored to enter into this partnership with Manuchar. Together, we are well-equipped to leverage our collective strengths and expertise to create impactful solutions. By combining Kanoo's esteemed reputation and regional knowledge with Manuchar's global reach and industry experience, we are confident in our ability to drive innovation and deliver value to our customers and partners."

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